IMAX

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Written By Electric Art

EA were comissioned to create 3 executions, The Storm, Dog Fight & Exploration for this huge global IMAX print & motion campaign.

THE STORM

FX Build

 

The campaign commissioned by TBWA\Chiat\Day LA is IMAX’s largest brand campaign ever!

We created a detailed CGI ship and used a plethora of water and atmos captures to create the scene.

Detail of CGI ship & water integration

DOG FIGHT

FX Build

Dog Fight Stills Execution

Planes, clouds, explosions and fields created in CGI

Detail on CGI Planes & Smoke

 

EXPLORATION

 

Exploration Stills Execution

 

We created the space craft, Earth & hurricane in CGI

 

IMAX

 

So proud of the huge team effort behind this global IMAX print & motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.

For the 3 executions, The Storm, Dog Fight & Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth & hurricane in CGI comping them with live footage & applying extra atmos & a cinematic grade.

The brief called for looping, epic, immersive cinemagraphs & we were happy to deliver. 

Agency President: Erin Riley
CCO: Renato Fernandez
CD: Jason Karley
Senior Art Director: Stephen Lum
Senior Copywriter: Liz Cartwright
Director of Design: Mark Sloan
Designer: Robbie Reynolds
Management Supervisor: Teddy Notari
Global Brand Lead: Nicole Rowett
Account Executive: Erin Woods
Director of Business Affairs: Robin Rossi
Senior Strategist: Corianda Dimes
Planning Director: Anita Schillhorn
Executive Producer: Hashi Clark
Sound Design: Lime Studios

Electric Art
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