Esri
Cinemagraphs
Forest
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t".
Port
Africa
Subway
Airport
City
Construction
Stills
Builds
Esri
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t". Even prior to COVID-19 a worldwide shoot on this scale wasn’t feasible for this client in terms of timings and budget. CEA were able to utilise CGI, stock and local photography to create each environment, delivering a campaign of seven photo-real stills images and corresponding looping cinemagraphs.
We created FX builds on the Forest, Construction and Port assets that show a quick glimpse into the CGI process. A brilliant team effort from our guys, agency and client, and one of which we are all immensely proud of.
Agency: MAL\FOR GOOD & TBWA\Chiat|Day LA
Assoc. Creative Directors: Kristina Krkljus & Tyler Kirsch - MAL\FOR GOOD
Art Directors: Mark Share & Jason Collins - TBWA
Executive Producer: Dena Moore - TBWA
Art & Print Producer: Whitney Knecht - TBWA
Senior Art Producer: Elisabeth Fried - TBWA
Production Coordinator: Jessie Glenn - TBWA
Photographic elements on City, Port, Subway & Africa: Stephen Stewart.
Photographic elements on Construction & City: Damon Wilder
Forest & Construction Stills: Cream Electric Art
Remaining stills & all motion: Electric Art
Coca-Cola - Kirks
Coca-Cola - Kirks
Bright, zingy stills and animated OOH campaign created for classic Australian soft drink, Kirks. The assets were created completely in CGI featuring cute little Aussie icons, colour co-ordinated CGI headlines, sculptured splashes and spritzed cans. Missing summer already!
Agency: JPD
Account Director: Sarah Greenwood
Brand Manager: Catalina Pachon @ Coca-Cola Amatil
Stills: Cream Electric Art
Animation: Electric Art
IMAX
EA were comissioned to create 3 executions, The Storm, Dog Fight & Exploration for this huge global IMAX print & motion campaign.
THE STORM
FX Build
The campaign commissioned by TBWA\Chiat\Day LA is IMAX’s largest brand campaign ever!
DOG FIGHT
FX Build
EXPLORATION
IMAX
So proud of the huge team effort behind this global IMAX print & motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.
For the 3 executions, The Storm, Dog Fight & Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth & hurricane in CGI comping them with live footage & applying extra atmos & a cinematic grade.
The brief called for looping, epic, immersive cinemagraphs & we were happy to deliver.
Agency President: Erin Riley
CCO: Renato Fernandez
CD: Jason Karley
Senior Art Director: Stephen Lum
Senior Copywriter: Liz Cartwright
Director of Design: Mark Sloan
Designer: Robbie Reynolds
Management Supervisor: Teddy Notari
Global Brand Lead: Nicole Rowett
Account Executive: Erin Woods
Director of Business Affairs: Robin Rossi
Senior Strategist: Corianda Dimes
Planning Director: Anita Schillhorn
Executive Producer: Hashi Clark
Sound Design: Lime Studios
Dexus
Dexus
Electric Art collaborated with photographer Romello Pereira @ Photoplay Photography on this gorgeous stills and motion brief. The campaign aims to share the positive impacts of Dexus spaces through visual metaphors illustrating creative energy, innovation and collaboration. Romello shot the backplates of the spaces, CEA created the CGI elements, lighting & compositing them to sit within each scene. Beautiful team effort.
Agency: The Hallway
Executive Creative Director: Simon Lee
Associate Creative Director: Jeremy Willmott
Copywriter: Jess Thompson
Agency Producer: Michael Wilson
Photographer: Romello Pereira @ Photoplay Photography
Leinenkugel’s
“EA went above and beyond in delivering our vision. They were collaborative and incredibly easy to work with even with a tight timeline.
Talent wise they are as good as there is. I look forward to continuing to work with them on future projects.”
Matt Miller Associate CD, Venables Bell & Partners
“We partnered with Electric Art to launch our “Welcome to the Leinie Side" campaign for Leinenkugel’s beer.
It was an ambitiously complex visual world mixing idyllic lake scenes, beer, and subtle “Easter egg” gags.
The execution would require a mixture of original photography, 3D rendering and meticulously (and affordably!) sourced stock photography.
Initially, MillerCoors had concerns about us partnering with a shop on the other side of the globe. Would work flow suffer?
Would quality of work suffer? Not a chance. Electric Art is at the pinnacle of the game.
They were collaborative, good spirited and insanely creative. They delivered on time, each time.
Electric Art rocks, and I can’t wait for the next opportunity for them to make my work better.”
Cris Logan Design Director, Venables Bell & Partners
Looping Cinemagraph
Photoshop Build
Leinenkugel’s
We were super excited to work on this extensive print & OOH campaign for Molsen Coors brand Leinenkugel’s via Venables Bell & Partners. The brief required a highly crafted & slightly pushed look, with an emphasis on taste & flavour appeal. We worked to tight timings over Christmas & New Year with an awesome & talented team. Stephen Stewart brought all his photographic skills to the project creating & shooting a stunning flowing lake with floating fruit & leaves in our EA studio. Stephen also shot the beautifully lit heroic spritzed beer & bottle shots. We sourced a huge range of background stock, utilised components from our EA Image Library & composited the elements together to create five hero images with various adapts. An amazing effort by all involved led to a very happy client. The CEO of MillersCoors said they were some of the best looking ads he’d ever seen. We loved them so much we created a looping cinemagraph!
Venables Bell & Partners came back to us to create a second round of deliverables. We collaborated again with Stephen Stewart who created another water set in studio & designed the lighting so that all the elements would come together seamlessly in retouching. He beautifully captured the spritzed & iced bottles, honeycomb & hops, plus the water surfaces including reflections & splashes. Metallic labels were printed in the US for the new products & sent over for us to spritz, ice & shoot here on set. The honeycomb itself was delicious, really sticky & rather complicated to shoot. Multiple options of both the hops & the honey were shot by Stephen on different angles to match the initial mockups & comped together. The hops were flown in from SA, fascinating to know what the hops in your beer actually looks like! The backgrounds, characters in the canoes & honey bee's were created using a mix of stock & EA Library imagery.
Agency: Venables Bell & Partners San Francisco
Associate Creative Director: Matt Miller
Design Director: Cris Logan
Art Director: Cody Pate
Agency Art Producer: Renee Hodges & Marissa Serritella
Photographer: Stephen Stewart
Models/FX: Mark Guffogg