Lexus RX and NX
Lexus RX and NX
Was a joy to work on this cool energetic campaign for the Lexus RX and NX shot by the clever Chris Sisarich @ Louis and co.
Agency: Publicis Groupe
Creative: Samuel Cloake
Photographer: Chris Sisarich
Photography Production: Louis & Co.
Hilux Heritage Range & Rogue Retouching
Hilux Heritage Range & Rogue Retouching
Toyota’s unbreakable Hilux has been around since 1968! We loved working with Ian on this epic line up of Hilux’s through the eras, with the new look Hilux Rogue completing the scene.
Bigger, taller, tougher!
Photographer: Ian Butterworth
Photography Production: Louis & Co
Isuzu N Series
Isuzu N Series
Cool campaign via Fenton Stephens for Isuzu trucks. The updated N series hosts an intelligent suite of advanced safety features.
Reliability is everything!
Agency: Fenton Stephens
Senior Art Director: Chris Hayden
Account Manager: Jake Lane
Photographer: Stuart Crossett @ Coco Productions
CGI & Retouching: Cream Electric Art
Esri
Cinemagraphs
Forest
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t".
Port
Africa
Subway
Airport
City
Construction
Stills
Builds
Esri
We created this epic campaign for Esri, a software company that utilises location technology such as mapping and data analytics to assist organisations to “See What Others Can’t". Even prior to COVID-19 a worldwide shoot on this scale wasn’t feasible for this client in terms of timings and budget. CEA were able to utilise CGI, stock and local photography to create each environment, delivering a campaign of seven photo-real stills images and corresponding looping cinemagraphs.
We created FX builds on the Forest, Construction and Port assets that show a quick glimpse into the CGI process. A brilliant team effort from our guys, agency and client, and one of which we are all immensely proud of.
Agency: MAL\FOR GOOD & TBWA\Chiat|Day LA
Assoc. Creative Directors: Kristina Krkljus & Tyler Kirsch - MAL\FOR GOOD
Art Directors: Mark Share & Jason Collins - TBWA
Executive Producer: Dena Moore - TBWA
Art & Print Producer: Whitney Knecht - TBWA
Senior Art Producer: Elisabeth Fried - TBWA
Production Coordinator: Jessie Glenn - TBWA
Photographic elements on City, Port, Subway & Africa: Stephen Stewart.
Photographic elements on Construction & City: Damon Wilder
Forest & Construction Stills: Cream Electric Art
Remaining stills & all motion: Electric Art
IMAX
EA were comissioned to create 3 executions, The Storm, Dog Fight & Exploration for this huge global IMAX print & motion campaign.
THE STORM
FX Build
The campaign commissioned by TBWA\Chiat\Day LA is IMAX’s largest brand campaign ever!
DOG FIGHT
FX Build
EXPLORATION
IMAX
So proud of the huge team effort behind this global IMAX print & motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.
For the 3 executions, The Storm, Dog Fight & Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth & hurricane in CGI comping them with live footage & applying extra atmos & a cinematic grade.
The brief called for looping, epic, immersive cinemagraphs & we were happy to deliver.
Agency President: Erin Riley
CCO: Renato Fernandez
CD: Jason Karley
Senior Art Director: Stephen Lum
Senior Copywriter: Liz Cartwright
Director of Design: Mark Sloan
Designer: Robbie Reynolds
Management Supervisor: Teddy Notari
Global Brand Lead: Nicole Rowett
Account Executive: Erin Woods
Director of Business Affairs: Robin Rossi
Senior Strategist: Corianda Dimes
Planning Director: Anita Schillhorn
Executive Producer: Hashi Clark
Sound Design: Lime Studios
FCAI
15” TVC Safety Message
FCAI
We created this important 15" TVC safety message for the FCAI announcing new regulations around faulty Takata airbags. The photo real motion piece was created completely in CGI.
Check your airbags people.
Agency: The Monkeys Melbourne
Agency Producer: Emma King
Sound Design: Song Zu
Sea-Doo - Be The Machine
Animation
Sea-Doo - Be The Machine
EA created the Sea-Doo & the rider entirely in CGI for the launch of the new RXT. The headline “Be The Machine” emphasises the ergonomic design of the new model that enables the rider to hug the vehicle resulting in a greater performance. EA designed the rider’s costume to compliment the Sea-Doo, perfecting every little surface texture whilst keeping the whole scene dramatic & atmospheric. Pretty much a dream brief for our CGI team.
Agency: Cramer-Krasselt Milwaukee
Group Creative Director: Ned Brown
Creative Director: Nick Marrazza
Art Director: Brian Steinseifer
Account Director: Darci Bandi
Director of Campaign Management: Shelley Gauthier
Senior Art Buyer: Karen Kirsch
Defence Force Helicopter
Defence Force Helicopter
Another great brief from the Defence Force team at GPY&R Melb. This was technically a very difficult job to realise as we had to start off with a basic model of the helicopter, then deconstruct it & literally invent structures that could be placed inside the interior. To achieve the concept of a technical drawing, many parts were required to be interspersed in rows that could potentially join up to form a whole part of the helicopter. We had reasonably detailed information about the helicopter's engine & cockpit, but more obscure details like the internal airframe & hydraulics had to be designed more or less as we imagined them and then made to look as authentic as possible.
The most difficult part of the job was to determine just how realistic the scene should be. Was it a large aircraft hangar where a real helicopter had been pulled apart and then suspended along with it's pilots in the air? Or should we be exploring a combination between a technical illustration & model? The end result became a hybrid of both of these ideas, hovering somewhere between a technical illustration & a photo real image. The print ad for this campaign went on to win a well deserved bronze press Lion at Cannes for art direction. The client was very happy with the print version and we went on to create an animation for them.
Agency: GPY&R Melb
Exec Creative Director: Ben Coulson
Creative Director: Chris Northam
Art Director: Ant Simmons