Shingles Awareness Week GSK
Shingles Awareness Week GSK
Client: GSK
Agency: Orchard
Photographer: Felipe Neves
Elephant in a China Shop
The animation
Elephant in a China Shop
Electric Art once famously put a giraffe up a tree… so creating an elephant in a china shop seemed very up our alley! Created entirely in CGI , the concept communicates this specific drug is both powerful on the disease state but very gentle on the patient. An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted campaign.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser
Celebration Heart
Stadium without the heart
Opening Ceremony Animation
CGI Build
Celebration Heart
Agency: Syneos Health Communications
SVP Group Creative Director: Ted Mendelson
VP Creative Director: Tarra Austin
VP Creative Director: Sean Welsh
VP Account Director: Kim McLaughlin
Group Art Director: Sasha Babarina
Art Supervisor: Patrick Fulmer
Senior Project Manager: Brittany Bethea
Senior Content Producer: Nikki Di Franco
Photographer: Chris Budgeon @ Photoplay Photography
Bull In A China Shop
Electric Art once famously put a giraffe up a tree… so creating a bull in a china shop seemed very up our alley!
An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Testimonial: “Tremendous THANK YOU for your incredible hard work on these two campaigns.
The artwork speaks for itself to the outstanding level of craft, talent and heart poured into it.
We couldn’t ask for better (or more patient) partners to bring these ideas to life. Looking forward to our next collaboration!”
Olga Zeltser - Assoc Director of Production - Link 9
CGI Build
Bull in a China Shop
We're thrilled to share this work for DDB Health NY, it's definitely a dream brief and one of our favorite campaigns. How does one communicate that a new drug is both powerful, offering the efficacy that the patient's disease demands, yet is gentle on the patient at the same time? A bull in a china shop!! We jumped at the chance to bring this visual metaphor to life.
Creating, sculpting, texturing and animated CGI animals is considered “next level difficult” in the CGI world. Creating photo-real china shops to go with them is no easy task either, but in the end, these custom built animals and shops were a labour of love for the Electric Art CGI, Retouching, and Compositing departments!
An epic effort from all plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser
Cassiopea
Cassiopea
EA was commissioned to help execute this challenging brief for a dermatology company.
The concept's promise was to "re-write the story of acne treatment." The visual called for an accurate, as well as beautifully illustrated depiction of subcutaneous tissue, some of which was inflamed with acne causing bacteria, and to blend it with a photo-real text book.
The final image is a combination of CGI, photography and traditional illustration seamlessly composited and beautifully graded.
Agency: Fingerpaint Marketing
Creative: Alexis Kern
Agency Producer: Marc Short
CGI Snakes
Animated CGI snakes
CGI Snakes
100% photo-real CGI snakes! We animated them, developing stills and motion assets for a pharmaceutical client.
Pharma Babies
Pharma Babies
Super cute retouching brief for photographer Zachary Scott via DDB Health NY. Zack has become renowned for his “Old Babies” work since his NY Times Magazine shots on “Reverse Aging” went viral. This is our third Old Baby collaboration with Zack and we love them!
Agency: DDB Health NY
ACD: Brian Evans
Art Supervisor: Niyati Mehta
Art Producer: Melissa Brown
Production Coordinator: Sluiter Productions
Pharma Knight
New York Pharma agency Area23 commissioned us to create a CGI knight to depict their client brand's efficacy in fighting Type 2 diabetes.
Pharma Knight
Pharma agency Area23 NY commissioned us to create a CGI knight to depict their client brand's efficacy in fighting Type 2 diabetes. Electric Art designed & built the CGI coat of armour & the hi-tech lance. Our retouching guys did an awesome job bringing all the elements together to create a series of dynamic visuals. Frank Sinatra, the beautiful white horse was photographed in various poses by Gary Heery with stills production by Chee Productions.
Agency: Area23 New York
ACD: James Corbett
Art Supervisor: Katherine Kennedy
Art Producer: Denise Bosco
Horse Photography: Gary Heery @ Chee Productions
Cancer Cells
Beautiful, eye catching imagery created for an important cause.
Cancer Cells
Finely crafted CGI campaign for the Australian Cancer Research Foundation to raise awareness on the importance of research and technology funding. Beautiful, eye catching imagery created for an important cause. We went on to create a dissolving motion version.
Agency: M&C Saatchi Sydney
CD: Emmanuel Bougneres
Snr AD: Tristan Cornelius
Agency Producers: Gemma Heyes & Greg Hyslop
CGI & Retouching : Cream Electric Art
Animation: Electric Art
Kidney Highway
Kidney Highway
This was pretty much a dream job for our CGI team. Beautiful concept plus a lovely collaborative agency & client. We created the print first, then went on to develop the assets further into an animation. Our brief was to create a sense of mystery & intrigue, cheating perspective & keeping the overall animation very atmospheric & ethereal. Created completely in CGI, the road, concrete & metallic textures had to be realistic & aesthetically beautiful with strong back lighting to add drama. The CGI clouds needed to interact with the highway to give a sense of atmosphere, scale & space. EA supplied a CAD file of the print piece so it could be 3D printed to create an aluminium & fabric sculpture. This mega 3D kidney highway was used alongside the animation at a medical convention.
Agency: Link 9
Creative Director: Chris Mears
Senior Art Buyer: Mitch Tepper
New York Times Old Babies
New York Times Old Babies
It was a pleasure to work with photographer Zachary Scott on these gorgeous images for The NY Times magazine feature on reverse ageing & mind/body connection. Zack & his team turned these cute little kids & toddlers into octogenarians, using a blend of FX prosthetics, make-up & post production.
Photographer: Zachary Scott @ Sharpe + Associates
Executive Photography Producer: Megan Sluiter
Photography Producer: Eniko Perhacs
Photo Editor: Joanna Milter @ The New York Times
Pfizer Hearts
Pfizer Hearts
CGI hearts by Cream Electric Art.
Agency: McCann Health Sydney
CD: Kate Chisnall
Account Director: Emma Richomme
Flixonase
Flixonase
EA was briefed to create a hyper-realistic & magical environment in 3D. We were also required to create an engaging little character as part of the scene. The sky was sourced from our EA Image Library. We experimented with various lighting scenarios until we found our happy place!
Agency: Ursa Clemenger Sydney
Creative: Helen Shortis
Agency Producer: Karen Pereira