Ryobi Samurai TVC

TVC

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Creative Development:
EA undertook a period of character development & research prior to commencing the design of the Samurai.
Special attention was paid to surface reality, textures & shaders.

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Ryobi Samurai TVC

This was pretty much a dream job from the guys over at Fenton Stephens. EA were briefed to modernise the famous Ryobi Samurai to create a more modern, kickass version. We created a realistic, dynamic 4 second animation for the TVC end frame as well as highly detailed images for online & POS.

The character design phase explored the extremes of what the Samurai could be, from a slightly modernised traditional character to a more exaggerated superhero. Elements were taken from both ranges, eventually settling on a hybrid. Strong links to a traditional samurai (swords, helmet design, sandals, underclothing) were given a twist with materials like lacquered metal & rubber to reach the current design, which was built and rigged with incredible detail. Pete Commins did an incredible job on the character design & the modeling.

Agency: Fenton Stephens

Creative Director: Alex Fenton
Art Director: Aaron Tyler
Account Manager: Hannah Turner