Paper & Packaging Board

RetouchingCharactersCGIArchitectureEnvironments
Written By Electric Art

Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign.
The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives.

 

Award show Execution

 

Creative progression showing the work in progress throughout the job to arrive at the final interior design, camera angle and lighting.

Final Headphones Execution

 

Weights Execution

Business Execution

 

Graduation Execution

Celebrate Execution

 

Library Case Study

Creative progression showing the work in progress throughout the job to arrive at the final interior design, camera angle and lighting.

Final Library Execution

Agency Layout

Library Photoshop Build

 

Paper & Packaging Board

Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign. The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives. Photographer Stephen Stewart shot the Awards Show talent and CEA combined this with a CG stage, the paper character and a stock image of a theater audience. The Library, Headphones, Gym and Graduation executions were all created entirely in CGI.

Library, Awards, Headphones, Gym, Business, Graduation
Agency: Cramer- Krasselt Milwaukee
Creative Director: Jim Root
Art Director: Rebecca Mader
Producer: Karen Kirsch


Celebrate tomorrow, Good Notes
Agency: Manifest - Chicago
CCO: Sacha Reeb
Executive Creative Directors: Jess Foster & Rob Starkey
Copywriter: Jason Flamm
Account Directors: Laura Yoars & Michele June


 

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