Canadian Club Lemon Crush

The drinks pool is crowded; the sparkle’s gone. Enter Lemon Crush. Zesty, refreshing, fun and charged with Canadian Club humour.

Sunlight. Snow. Ice. Lens flares that read “ice-cold” at a glance. Close-up liquid and condensation the classics, tuned for CC to make Lemon Crush instantly irresistible.

We locked timing and shots in an animatic before heavy sims to ensure every beat builds to the final the brand moment on the end-frame.

World-building anchored in alpine photography. We took a deep dive into the snow drift and matched snow grain, ice structure and sun angles so the landscape feels photographed, not simulated.

Canadian Club Lemon Crush

We partnered with Droga5 on a bold, punchy, complete CGI launch film and key visuals for Canadian Club Lemon Crush. We built a winter world of shattered ice and choreographed golden light across six shots. The ice fractures and high-fidelity liquid sims carry a clean arc; tension, release, immersion and reward. Sunlight. Snow. Ice. Lens flares that read “ice-cold” at a glance. Close-up liquid and condensation the classics, tuned for CC to make Lemon Crush instantly irresistible.

Client: Canadian Club
Agency: Droga 5
Sound: Sonar Music