Mars, For you who did that thing
Mars, For you who did that thing
We created the front facade of the world famous Mars Bar in CGI for Thinkerbell’s new campaign. Sculpting nougat in CGI is harder than in real life - but we think the results make it worthwhile. The delicious caramel is all a matter of lighting, and chocolate is best made broken to look realistic.
Client: Mars Wrigley
Agency: Thinkerbell
Producer: Clarke Kelly
ubank - That’s How You Money
ubank - That’s How You Money
“That’s how you money” was such a fun project and a lovely collaborative process.
Toby Burrows asked EA to partner with him to create these graphic CGI environments and headlines in the ubank brand colours. We comped in Toby’s delightfully sassy portraits into these cool little worlds. Love the end result, so fresh and fun.
Agency: whiteGREY
ECD: Chad Mackenzie
CD: Ronojoy Ghosh
Agency Executive Producer: Sean Ascroft
Photographer: Toby Burrows @ The Kitchen
Calbee Melts
Calbee Melts
Another fun collaboration with the clever guys over at Creaytive for the launch of Calbee Melts potato chips.
EA were tasked with creating various flavours of CGI crunchy crinkle cut potato chips dripping with melted cheese. We partnered up with Stephen Stewart who shot the mouth watering food to layer in-between the stacked chips. We pre-vised the stacks prior to the shoot to work out the optimum composition and retouching worked their magic layering all the components and finessing the deliciousness.
Agency: Creaytive. Melbourne
ECD: Chris Reay
Head of Design Realisation: Sam Holliss
Client Services Director: Christine Kent
Food Photography: Stephen Stewart
Photography Production: Geraldine Quinn