Bull In A China Shop
Electric Art once famously put a giraffe up a tree… so creating a bull in a china shop seemed very up our alley!
An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Testimonial: “Tremendous THANK YOU for your incredible hard work on these two campaigns.
The artwork speaks for itself to the outstanding level of craft, talent and heart poured into it.
We couldn’t ask for better (or more patient) partners to bring these ideas to life. Looking forward to our next collaboration!”
Olga Zeltser - Assoc Director of Production - Link 9
CGI Build
Bull in a China Shop
We're thrilled to share this work for DDB Health NY, it's definitely a dream brief and one of our favorite campaigns. How does one communicate that a new drug is both powerful, offering the efficacy that the patient's disease demands, yet is gentle on the patient at the same time? A bull in a china shop!! We jumped at the chance to bring this visual metaphor to life.
Creating, sculpting, texturing and animated CGI animals is considered “next level difficult” in the CGI world. Creating photo-real china shops to go with them is no easy task either, but in the end, these custom built animals and shops were a labour of love for the Electric Art CGI, Retouching, and Compositing departments!
An epic effort from all plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser
Samsung QLED 8K TV
Down The Chimney
We wrapped up 2018 creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV.
We created 3 executions - Down The Chimney, Santa Left Behind, Santa Watching.
The images were built completely in CGI with photographic talent meticulously integrated into the scenes!
CGI & Photoshop build for Down The Chimney
Santa Left Behind
CGI & Photoshop build for Santa Left Behind
Santa Watching
Samsung QLED 8K TV
We wrapped up 2018, creating this beautiful CGI holiday campaign advertising the Samsung QLED 8K TV. The gift you won’t want to give away! Brilliant team effort on a highly crafted campaign with very tight timings. The images were built completely in CGI with photographic talent meticulously integrated into the scenes.
Agency: R/GA New York
Group Creative Director: Nick Pringle
Associate Creative Director: René van Wonderen
Copywriter: Kate Allan
Account Director: Christine Claxton
Executive Producer: Charlie Shipman
Senior Producer: Brittany Graham
Business Affairs: Danielle Small
Creation of all 3 cinemagraphs, Santa left Behind & Down The Chimney Stills: Electric Art
Creation of Santa Watching Stills: Cream Electric Art
United Airlines Dreamscapes
Intricate photoshop project for the launch of United Airlines Dreamliner flights in Australia.
Surreal dreamscapes that shake up the stereotypical postcard approach to travel shots.
Route 66 Retouching Build
San Francisco Retouching Build
New York Retouching Build
United Airlines Dreamscape
We loved working on this intricate photoshop project for the launch of United Airlines Dreamliner flights in Australia. All retouching and meticulously created from supplied imagery, these dreamscapes were made by a simple twist of perspective and great twists on reality. An immense amount of crafting went into these to make them sit perfectly well together and create this intriguing illusion.
We've had an overwhelmingly positive response to these surreal dreamscapes that shake up the stereotypical postcard approach to travel shots. Hats off to all involved, one of those campaigns that will look beautiful in years to come.
Agency: mcgarrybowen New York
Creative Director: Cameron Hearne
Photography: Supplied. Golf Course & New York shots by Jeffrey Milstein
Talent Photography: Stephen Stewart
Retouching: Cream Electric Art
IMAX
EA were comissioned to create 3 executions, The Storm, Dog Fight & Exploration for this huge global IMAX print & motion campaign.
THE STORM
FX Build
The campaign commissioned by TBWA\Chiat\Day LA is IMAX’s largest brand campaign ever!
DOG FIGHT
FX Build
EXPLORATION
IMAX
So proud of the huge team effort behind this global IMAX print & motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.
For the 3 executions, The Storm, Dog Fight & Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth & hurricane in CGI comping them with live footage & applying extra atmos & a cinematic grade.
The brief called for looping, epic, immersive cinemagraphs & we were happy to deliver.
Agency President: Erin Riley
CCO: Renato Fernandez
CD: Jason Karley
Senior Art Director: Stephen Lum
Senior Copywriter: Liz Cartwright
Director of Design: Mark Sloan
Designer: Robbie Reynolds
Management Supervisor: Teddy Notari
Global Brand Lead: Nicole Rowett
Account Executive: Erin Woods
Director of Business Affairs: Robin Rossi
Senior Strategist: Corianda Dimes
Planning Director: Anita Schillhorn
Executive Producer: Hashi Clark
Sound Design: Lime Studios
Paper & Packaging Board
Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign.
The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives.
Library Case Study
Library Photoshop Build
Paper & Packaging Board
Cramer-Krasselt partnered with Electric Art to develop several print ads for the newest Paper and Packaging Board – How Life Unfolds® campaign. The visual approach highlights 3D paper and packaging characters in real-life settings in order to demonstrate the versatile and vital role they play in our lives. Photographer Stephen Stewart shot the Awards Show talent and CEA combined this with a CG stage, the paper character and a stock image of a theater audience. The Library, Headphones, Gym and Graduation executions were all created entirely in CGI.
Library, Awards, Headphones, Gym, Business, Graduation
Agency: Cramer- Krasselt Milwaukee
Creative Director: Jim Root
Art Director: Rebecca Mader
Producer: Karen Kirsch
Celebrate tomorrow, Good Notes
Agency: Manifest - Chicago
CCO: Sacha Reeb
Executive Creative Directors: Jess Foster & Rob Starkey
Copywriter: Jason Flamm
Account Directors: Laura Yoars & Michele June
Dexus
Dexus
Electric Art collaborated with photographer Romello Pereira @ Photoplay Photography on this gorgeous stills and motion brief. The campaign aims to share the positive impacts of Dexus spaces through visual metaphors illustrating creative energy, innovation and collaboration. Romello shot the backplates of the spaces, CEA created the CGI elements, lighting & compositing them to sit within each scene. Beautiful team effort.
Agency: The Hallway
Executive Creative Director: Simon Lee
Associate Creative Director: Jeremy Willmott
Copywriter: Jess Thompson
Agency Producer: Michael Wilson
Photographer: Romello Pereira @ Photoplay Photography