Bull In A China Shop
Electric Art once famously put a giraffe up a tree… so creating a bull in a china shop seemed very up our alley!
An epic effort from every department at EA plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Testimonial: “Tremendous THANK YOU for your incredible hard work on these two campaigns.
The artwork speaks for itself to the outstanding level of craft, talent and heart poured into it.
We couldn’t ask for better (or more patient) partners to bring these ideas to life. Looking forward to our next collaboration!”
Olga Zeltser - Assoc Director of Production - Link 9
CGI Build
Bull in a China Shop
We're thrilled to share this work for DDB Health NY, it's definitely a dream brief and one of our favorite campaigns. How does one communicate that a new drug is both powerful, offering the efficacy that the patient's disease demands, yet is gentle on the patient at the same time? A bull in a china shop!! We jumped at the chance to bring this visual metaphor to life.
Creating, sculpting, texturing and animated CGI animals is considered “next level difficult” in the CGI world. Creating photo-real china shops to go with them is no easy task either, but in the end, these custom built animals and shops were a labour of love for the Electric Art CGI, Retouching, and Compositing departments!
An epic effort from all plus a lovely collaborative creative process with the agency resulted in a beautifully crafted final animation.
Agency: DDB Health New York
SVP, Creative Director: Bill Dunkle
VP, Associate Creative Director: Rad Dedic
VP, Associate Creative Director Copy : Nikita Golitsyn
Account Group Supervisor: Lauren Alexander
VP, Account Supervisor: Catherine Siegrist
Group Project Supervisor: Alec Davidson
Associate Director of Production: Olga Zeltser
Sound Design: Pete Kneser
Maccas Mr Monopoly
Mr Monopoly Dancing
Mr Monopoly Trapdoor
FX Build
Mr Monopoly Dancing
Epic team effort producing a range of OOH material and TVC end frames for Macca’s Mr Monopoly promotion. EA created a CGI set with plenty of old school game show razzle dazzle incorporating the agency supplied 2D prizes and charismatic Mr Monopoly footage captured by Mr Michael Corridore.
Agency: DDB Sydney
Agency Producers: Sam Harris, John Wood
Photographer & Director: Michael Corridore @ Photoplay Photo
CGI Flying Food
CGI Flying Food
Our CGI team has worked so hard perfecting the process of creating 100% realistic CGI ingredients with mouth watering taste appeal. Check out this video depicting an array of delicious CGI morsels along with an FX breakdown. Make sure you watch till the very end. : - )
John West TVC
TVC
Behind The Scenes
John West TVC
CEA created the ingredients, cans & all the foreground elements in CGI & used liquid sims for the oil & lemon juice. Wunderman & John West embraced the idea of us creating a tuna steak & the other ingredients in CGI, which is no mean feat & were confident we would make it all look photo-real & delicious. This gave us complete control over the placement, lighting & look of each component. We shot the background, compositing all elements for TVC, digital OOH, print & social deliverables.
Agency: Wunderman Thompson Melbourne
Senior Art Director: Simon Fleming
Creative Director of Content: Brie Stewart
Copywriter: Mikey Curran
Integrated Producer: Katherine Muir
Senior TV Producer: Zaylee Saydam
Stills: Cream Electric Art
Animation: Electric Art
IMAX
EA were comissioned to create 3 executions, The Storm, Dog Fight & Exploration for this huge global IMAX print & motion campaign.
THE STORM
FX Build
The campaign commissioned by TBWA\Chiat\Day LA is IMAX’s largest brand campaign ever!
DOG FIGHT
FX Build
EXPLORATION
IMAX
So proud of the huge team effort behind this global IMAX print & motion campaign, “Films to the Fullest”. Commissioned by TBWA\Chiat\Day LA, it’s IMAX’s largest brand campaign ever.
For the 3 executions, The Storm, Dog Fight & Exploration, CEA created the ship, planes, clouds, explosions, fields, window, space craft, earth & hurricane in CGI comping them with live footage & applying extra atmos & a cinematic grade.
The brief called for looping, epic, immersive cinemagraphs & we were happy to deliver.
Agency President: Erin Riley
CCO: Renato Fernandez
CD: Jason Karley
Senior Art Director: Stephen Lum
Senior Copywriter: Liz Cartwright
Director of Design: Mark Sloan
Designer: Robbie Reynolds
Management Supervisor: Teddy Notari
Global Brand Lead: Nicole Rowett
Account Executive: Erin Woods
Director of Business Affairs: Robin Rossi
Senior Strategist: Corianda Dimes
Planning Director: Anita Schillhorn
Executive Producer: Hashi Clark
Sound Design: Lime Studios
Chartered Accountants
Grey Render
Pre-Vis
Chartered Accountants
Everyone loves a miniature world! This was an extremely intricate CGI animation & print brief involving the creation of connected cogs & pistons to depict the detailed workings behind the running of any successful business.
Agency: Joy.
CD: Ben Pearce
Copywriter: Dan O'Bey
Production: Charlotte O'Rourke & Oscar Birkin
Original Design: Toby & Pete
Live Action Capture: Stephen Stewart